The liberation came in 1945and it was decided to increase the factory’s capacity by building new production facilities at the location which is today headquarter of the SANOVO EGG GROUP. The realisation of these plans, nevertheless, ran into problems. Although the war was over, there were still shortages and rationing on many investments and consumption goods. It was difficult to get the permission to build the new factory, and it was not before April 1948 that the production could begin, but then the facilities were much better than in the old factory – with much more space and more modern equipment. There were also problems with supplies. Although the Danish egg production was growing the Ministry would not allow large quotas for egg powder production, because it was essential for the country to export eggs – to pay for imports that were considered strategic for the reconstruction of the Danish economy. It was not until 1949 that the public regulation imposed on the use of eggs was abolished, and in the next years the prices on the free market decided the profitability of the egg powder production. The company experienced very good years in 1950 and 1953. The production included powder made from whole egg, egg yolks, egg whites and some frozen products. Most of the production took place during the summer and early fall while there were an abundant supply of eggs, but the sales were highest during the winter and spring when there were few fresh eggs on the market.


(Loading Albumen Powder, Odense Harbour, 1950's)

In the late 1940s salmonella bacteria several times affected international egg production. As a consequence the demands from health authorities increased, and as early as in 1951 SANOVO started to experiment with pasteurisation of its egg products, so they would be able to supply the market with salmonella-free products. SANOVO therefore, was in front when it came to research and development concerning hygienically processed egg products. Well before egg products processing methods became regulated by health authorities throughout international markets, SANOVO had implemented strict requirements internally.

Through such innovative self disciplinarian precautions, the SANOVO brand grew to become synonymous with the quality leading to the strong global reputation the brand is enjoying today.